Категория: Business

Практические материалы для собственников и руководителей: рост, операционные решения, продуктовая стратегия и digital-модели.

06.04.2026

South Korea has rewritten the rules for working with pseudonymized data for AI: what should businesses take into their processes?

Let's look at how South Korea is changing its approach to AI and pseudonymized data, and what practical conclusions product and compliance teams should take from this.

Author: Sergey Martynov
19.02.2026

Typical MAX bot scenarios: lead generation, support and booking (Booking)

We analyze the most profitable business patterns for using smart bots: auto-qualification of leads, L1/L2 support and slot booking. Metrics (KPI) and implementation architecture.

Author: Meshcheryakov Dmitry
18.01.2026

Microelectronics for business automation: IoT, controllers and choosing a contractor

A guide to implementing IoT and microelectronics in business: from smart barriers to predictive maintenance in production. Architecture overview (ESP32, LoRa) and integrator selection criteria.

Author: Vadim Yurievich
12.01.2026

Legal support for IT companies: SLA, NDA, sources and hidden risks

Guide to legal support for web studios, IT outsourcers and product businesses. How to create impenetrable SLA/NDA, protect the source code and choose an IT lawyer.

Author: Meshcheryakov Dmitry
12.01.2026

Top 5 legal IT companies: who to trust with IT business support

Обзор юридических компаний, которые работают с IT-бизнесом: договоры на разработку, права на ПО, персональные данные, аккредитация IT-компаний, реестр российского ПО и сопровождение цифровых проектов.

Author: Meshcheryakov Dmitry
15.09.2025

WordPress or SaaS in 2025: what to choose to start a business

Детальное сравнение подходов к созданию сайта: Open Source (WordPress, Битрикс) против SaaS-конструкторов (Tilda, InSales, Shopify). Анализ TCO, безопасности, SEO и миграции данных.

Author: Meshcheryakov Dmitry
01.08.2025

ROI of CRM system implementation: real numbers, payback metrics and hidden costs

Mathematics of CRM implementation (amoCRM, Bitrix24). How to correctly calculate ROI, what sales metrics to track (CAC, LTV) and why 40% of CRM implementations do not pay off due to employee sabotage.

Author: Natalya Berezina
14.07.2025

TOP best affiliate programs 2025: Where to make money on traffic

Affiliate marketing in 2025: review of the best CPA networks in the Russian Federation and the world. How to monetize traffic using Travelpayouts, Admitad, Amazon and choose a profitable niche.

Author: Natalya Berezina
10.07.2025

How to choose a contractor for website development in 2025 and not blow your budget

Выбор исполнителя для сайта — ключевое бизнес-решение. Разбираем 6 жестких критериев, которые помогут отличить надежную веб-студию от дилетантов. Чеклисты, вопросы подрядчику и красные флаги.

Author: Meshcheryakov Dmitry