Category: Marketing
SEO, performance and content marketing: traffic growth channels, lead generation and marketing effectiveness analytics.
Yandex Advertising in the summer of 2026: what has changed in Direct and Metrica
Practical analysis of Yandex Advertising summer updates: new rules for working with the budget, call tracking, the “Maximum Profit” strategy, Metrics goals and reports.
Moloco launches Performance CTV: how an app marketer can test connected TV without a blind budget
Let's look at the launch of Moloco Performance CTV, what the company promises to app marketers and how to check the channel without self-deception on attribution.
Tracking pixels in email: consent, GDPR and analytics without open rate
How to use tracking pixels in email after the CNIL 2026 recommendations: when you need consent, what to do with the database and what to replace the open rate with.
Organic traffic has fallen: what the CMO and SEO team should do in 30 days
A practical anti-crisis plan for a drop in organic traffic: how to quickly understand the reason and not aggravate the decline with chaotic edits.
How to increase repeat purchases after the first order: 12 scenarios
How to choose a post-purchase scenario, run it through CRM and check the impact on repeat purchases and LTV in a control group.
Google Small Business Resource Hub: What's Inside the New Ecosystem for Entrepreneurs
Analysis of the new hub from Google for small businesses. Why Google brought Business Profile, Ads, Merchant Center and Workspace into one window, and how it will affect local SEO in 2025.
Google Analytics MCP: How AI now communicates with analytics without API crutches
Parsing Model Context Protocol (MCP) from Google: how a new open-source server allows LLM (Gemini, Claude) to directly read GA4 data. Forget about manual dashboards - now you can simply “talk” to analytics.
Cold Email and Outreach in 2025: How web studios can get B2B leads (NBM-IT Case)
Does cold outreach work in 2025? We share our NBM-IT experience: how we bypassed spam filters, implemented AI personalization and received +19% organics through links.
Yandex.Metrica 2025: Dashboard “Average market indicators” (Benchmarking)
A detailed overview of the new competitive analysis dashboard in Yandex.Metrica. How to compare your conversion (e-commerce) with competitors, find anomalies in traffic sources and improve UX.