Категория: Marketing
SEO, performance и контент-маркетинг: каналы роста трафика, лидогенерация и аналитика маркетинговой эффективности.
Moloco launches Performance CTV: how an app marketer can test connected TV without a blind budget
Let's look at the launch of Moloco Performance CTV, what the company promises to app marketers and how to check the channel without self-deception on attribution.
CNIL on tracking pixels: how an email team can preserve analytics and not fall into the risk zone
We analyze the new CNIL recommendations on tracking pixels in email and what exactly the marketing team needs to change in analytics, consents and KPIs.
Organic traffic has fallen: what the CMO and SEO team should do in 30 days
A practical anti-crisis plan for a drop in organic traffic: how to quickly understand the reason and not aggravate the decline with chaotic edits.
Google Small Business Resource Hub: What's Inside the New Ecosystem for Entrepreneurs
Analysis of the new hub from Google for small businesses. Why Google brought Business Profile, Ads, Merchant Center and Workspace into one window, and how it will affect local SEO in 2025.
Google Analytics MCP: How AI now communicates with analytics without API crutches
Разбор Model Context Protocol (MCP) от Google: как новый open-source сервер позволяет LLM (Gemini, Claude) напрямую читать данные GA4. Забудьте про ручные дашборды — теперь с аналитикой можно просто «поговорить».
Cold Email and Outreach in 2025: How web studios can get B2B leads (NBM-IT Case)
Does cold outreach work in 2025? We share our NBM-IT experience: how we bypassed spam filters, implemented AI personalization and received +19% organics through links.
Yandex.Metrica 2025: Dashboard “Average market indicators” (Benchmarking)
Детальный обзор нового дашборда конкурентного анализа в Яндекс.Метрике. Как сравнить свою конверсию (e-commerce) с конкурентами, найти аномалии в источниках трафика и улучшить UX.
Performance marketing in 2025: which business needs it and which is contraindicated
A detailed analysis of the performance approach to marketing. Why cost per lead (CPA) works for e-commerce and B2B, but kills brands with long transaction cycles.