Website for a startup: how to launch an MVP in 14 days and Pitch Deck for an investor

The most common mistake startup founders make in 2025 is trying to write the “perfect code” and draw the “ideal design” before the first sales. While you’ve been developing your brilliant platform for six months, your competitors are putting together a landing page in a weekend, receiving the first applications and attracting a round of investment.

The website of a startup at the stage of a seed round (search for seed investments) is not a software product. This hypothesis testing tool (CustDev) and a metrics showcase for the investor. Let's figure out how to do it correctly.

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1. Launch an MVP (Minimum Viable Product): Speed is more important than code

MVP is a minimum viable product. Its goal is to prove that someone needs your idea at all, and people are willing to pay for it.

Avoid complex development from scratch. Use the approach No-Code / Low-Code.

• Need a bulletin board? Don't write it in React, build it in Bubble in 3 days.
• Need a pre-recording landing page? Run it on Tilda or Webflow in one evening.
• Need a customer database? Use Airtable or Notion instead of deploying PostgreSQL.

The main rule of MVP: If you're not ashamed of the first version of your product, you launched it too late (Reid Hoffman, founder of LinkedIn).

At the MVP stage, the site should answer only three questions from the visitor:

1. What “pain” of mine are you solving?
2. How exactly does your solution work (diagram or video demo)?
3. Where can I transfer money/leave my email for Early-bird access?

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2. What is the Investor (Venture Fund / Angel) looking for on your website?

Investors don't invest in pretty buttons. They invest in Traction - confirmed growth. Your site should be designed to collect and display the right metrics.

The investor doesn't care about the idea. Numbers are important to him:

• CAC (Customer Acquisition Cost): How much does it cost to attract one paying customer through contextual advertising to your landing page?
• Conversion Rate (Conversion to Registration/Purchase): Of the 100 who visited, how many believed in the product?
• Churn Rate: If you have SaaS, how many people cancel after a month?

To collect this data, the MVP website must have ideally configured analytics: Yandex.Metrica / Google Analytics 4, button click events, heat maps and end-to-end analytics for calculating unit economics.

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3. Top 4 fatal mistakes of startups on the website

1. "We are Uber for dogs, Airbnb for cats, AI for blockchain": Incomprehensible pitch. The H1 header (first screen) should have a very clear benefit, and not a bunch of buzzwords.
2. Collecting email without value: Nobody subscribes to “startup news.” Give early access with a 50% discount or a free demo report in exchange for contacts.
3. Lack of Team (Team Page): In the early stages, investors invest money not in the product (it will change a thousand times - Pivot), but in the team (Founders). Show the faces, experiences, and LinkedIn/TenChat profiles of those doing the project.
4. The site crashes under load: You received a publication on VC.ru or Habré, traffic went to the landing page, and your cheap hosting “fell.” Investors who saw 502 Bad Gateway will not return.

Summary: Action Plan for a Founder

1. Formulate a hypothesis (Value Proposition).
2. Build a one-page website on the No-Code platform.
3. Hang up the Lead Form and set up analytics.
4. Launch test traffic for 30,000 rubles from Yandex.Direct.
5. Go to investors not with a presentation, but with real applications from clients.

If your startup requires professional development of a scalable MVP or assistance with technical expertise (CTO as a Service) before an investment round - NBM-IT specializes in launching high-load web applications. We will develop an architecture that will support the growth of your business.