TOP best affiliate programs 2025: Where to make money on traffic

In 2025, the Affiliate marketing market has undergone a major transformation. By eMarketer statistics, global brand spend on the affiliate channel rose 15% as direct advertising (especially targeting and context) became too expensive due to overheated auctions.

Brands are ready to pay webmasters, bloggers and Telegram channel owners up to 50% of the check for a real client using the CPA (Cost Per Action) and CPS (Cost Per Sale) models.

In this review, NBM-IT experts have compiled a current rating of reliable affiliate networks for monetizing traffic on the RuNet and in the foreign market (Burj).

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🚀 Why arbitrators and businesses choose Affiliate in 2025

1. Ad blocking protection: Native integration of affiliate links into content (articles, reviews on YouTube, seedings on Telegram) is not blocked by ad blockers (AdBlock).
2. Model change: Advertisers are moving away from paying for clicks to paying for results (sales, confirmed leads, app installations).
3. Micro-influencer trend: Brands are more willing to work with a hundred niche experts with an audience of 2,000 people than to buy one integration from a millionaire.

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🇷🇺 Top partner platforms: Russia and CIS

If your traffic comes from the Russian Federation and CIS countries, it is important to work with networks that guarantee stable payments to Russian cards in rubles.

1. Admitad

The largest CPA network on the Runet.

• Specifics: More than 3000 offers from the largest brands: Yandex.Market, Alfa-Bank, M.Video, Lamoda.
• Pros in 2025: An excellent Telegram bot (Admitad Bot) for quickly generating deeplinks directly from your smartphone. The minimum withdrawal amount is 1000 rubles.
• Niches: E-commerce, Finance, Online games.

2. Travelpayouts

Leader in travel topics.

• Specifics: If you have a travel blog or a local information portal, this is the best option. The network unites Aviasales, Yandex Travel, Sutochno.ru and Tripster.
• Pros in 2025: Ideal widgets for inserting into a website and White Label solutions (the ability to create your own ticket search engine on your domain). Rates up to 8% from hotel receipt.

3. ePN (AliExpress RU + top marketplaces)

• Specifics: Historically, we grew up on the AliExpress affiliate program; now we actively work with Megamarket, Yandex Market and large e-com.
• Pros in 2025: They often conduct smart sales and provide exclusive promotional codes for authors of Telegram channels.

4. Affiliate programs for IT services and SaaS

In the B2B segment, the stakes are the highest; the model is often used RevShare (lifetime percentage of client payments).

• Hostings: Reg.ru, Timeweb, Beget (pay up to 40% of all payments of the referred client).
• Web development studios: For example, NBM-IT affiliate program. We pay a percentage to agents for transferring leads to large website development and SEO services. The average bill in IT is high, so one transaction can bring a partner from 50,000 to 300,000 rubles.

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🌍 Foreign affiliate programs (Burj) for arbitrage specialists

Monetization of English (or European/LatAm) traffic generates income in hard currency. However, in 2025, you need to take into account the difficulties with withdrawing funds (crypto wallets or Payoneer will be required).

1. Amazon Associates

• What is the program about: The most popular and recognizable in the world (millions of products).
• Pros: Incredible conversion rate. Americans trust Amazon more than any other store. If a person clicks on your link to buy a case and buys a TV, you will receive a percentage from the TV (24-hour rule).
• Cons: Very strict rules for blocking accounts (it is prohibited to send traffic from closed mailings) and low rates (1–4%).

2. ShareASale (now part of Awin)

• Specifics: A huge selection of mid-sized niche brands in the USA and Europe (clothing stores, household goods, software).
• Pros: Loyal to small content sites. Rates from 10% to 30% per sale (CPS).

3. ClickBank

• Specifics: Leader of the digital goods market (info business, courses, software, esoterics, diets).
• Pros in 2025: Abnormally high commissions - up to 75% of sales. This is due to the fact that the cost of a copy of a digital product is zero.

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💡 4 tips for beginners: How not to waste your budget and time

1. Start with content, not paid traffic. Create a niche blog (articles, reviews, comparisons), SEO channel in Zen or YouTube. Organic traffic pays off best. Check out our case on working with content and SEO.
2. Use Deeplink. Lead the user not to the main page of the store, but directly to the card of the specific product you are talking about.
3. Look for niche offers. Don't compete with the giants in selling iPhones. It is better to write reviews for highly specialized SaaS products or B2B services.
4. Read the CPA network rules carefully. Most platforms strictly prohibit "Brand Context" (ads for queries with the advertiser's brand name) and incentivized traffic.

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Conclusion

Affiliate marketing in 2025 has finally moved from the category of “side income” to the status of full-fledged performance media. The winners are those webmasters who know how to create high-quality information context around the product.

If you have a B2B audience (entrepreneurs, marketers, IT managers), you can start monetizing your contacts right now by referring clients NBM-IT agency services for a fee.