Family Medicine Clinic Z-Clinic

About the project

Z-Clinic is a multifunctional family medicine clinic in Sochi with a unique approach, modern equipment, proprietary methods and attention to each patient. The project included comprehensive marketing support: developing a new brand, logo and corporate identity, launching a website, creating content and conducting advertising campaigns to bring the clinic to the commercial medical services market. Development of the project in alliance with the marketing agency KraftConsulting.

Business problem

• Bring the clinic to the Sochi market under a new brand.
• Develop a corporate identity, logo and branding.
• Create and launch a modern website.
• Develop a communication strategy and tone of voice.
• Organize and establish marketing in a new business model.
• Ensure the growth of the client base through comprehensive promotion.

Technical solution

• Analysis of the market and competitive environment, identification of the target audience.
• Creation of a brand platform, positioning and corporate identity.
• Development of a logo, brand materials and creatives for promotion.
• Development of structure, prototypes and unique website design.
• Creation of photo and video content, copyright.
• Launching and monitoring advertising campaigns online and offline.
• Formation and training of the marketing department, control of execution.

Technologies

• WordPress (website)
• SEO tools
• SMM platforms
• CRM marketing
• Google Analytics, Yandex.Metrica

Results

• Successful launch of the brand and introduction of the clinic to the commercial services market.
• Growing customer base and brand awareness.
• Creating an effective marketing team and attraction channels.
• Positive patient reviews and sustainable development of the clinic.

Customer review

“An integrated approach made it possible to completely relaunch the medical center and turn it into a recognizable and sought-after family clinic in the city of Sochi.”

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