Fitness club ZFIT
About the project
ZFIT is a fitness club in Sochi with an area of 10,000 sq.m. with 15 fitness areas and professional coaching staff. The project included the full cycle of bringing a new brand to the market: marketing, rebranding, launching a website and social networks, advertising campaigns and content marketing. The club managed to reach commercial sales, steadily increase its customer base and ensure a high percentage of season ticket renewals.
Business problem
- Bring a sports complex to the Sochi market under a new brand.
- Develop a brand platform and identity.
- Launch the website and ensure SEO optimization.
- Organize marketing strategy and lead generation.
- Provide launch and maintenance of SMM.
- Ensure stable growth in club card sales.
Technical solution
- Marketing research, audit of competitors and audiences.
- Development of a brand platform, positioning and tone of voice.
- Development of logo, identity and creatives for promotion.
- Website creation: structure, unique design, SEO optimization.
- Launch and maintenance of social networks.
- Photo and video content, copywriting.
- Advertising setup: traffic based on interests and competitors, funnel optimization.
- Formation of a marketing department, training and control.
Technologies
- WordPress (website)
- SEO tools
- SMM platforms
- CRM marketing
- Google Analytics, Yandex.Metrica
Results
- More than 500 club cards were sold in the first year, growing to 1,300 cards per year.
- 55% renewals for next year.
- Website traffic - 4500 visitors per month.
- The average bill is 80,000 rubles.
- Successful brand launch, increased awareness and positive reviews.
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Customer review
“We successfully brought the complex to a new market, completely updated marketing and made ZFIT a recognizable brand in Sochi!”