Clinic of aesthetic medicine Z-Estetic

About the project

Z-Estetic is a modern aesthetic medicine clinic based at the Zapolyarye Sanatorium in Sochi. Latest generation equipment, team expertise and a unique brand. The project included: creating a brand and corporate identity, developing a marketing strategy, launching a website, comprehensive content marketing and advertising campaigns on online and offline platforms. Development of the project in alliance with the marketing agency KraftConsulting.

Business problem

• To create a new brand in the field of aesthetic medicine with a unique positioning.
• Develop a corporate style, logo and identity.
• Launch a modern website with an individual design.
• Conduct marketing research and determine the target segment.
• Develop a communication strategy and creatives for promotion.
• Launch and support advertising campaigns, provide design support.

Technical solution

• In-depth research of the market and audience of aesthetic medicine.
• Creation of a brand platform and tone of voice.
• Development of a logo, style and brand attributes.
• Website design and launch, structure and prototypes.
• Creation of photo and video content, copywriting.
• Creatives for printing, souvenirs and documentation.
• Large-scale advertising campaign: online and offline promotion.
• Current design support and maintenance.

Technologies

• WordPress (website)
• SEO tools
• SMM platforms
• Instagram
• Performance marketing

Results

• Successful launch of the brand and website, increasing recognition of the clinic.
• An influx of customers and positive reviews of the service.
• Formation of a unique image of the clinic in Sochi.
• Various publications in the media and social networks.

Customer review

“A strong brand, a modern website and a bright advertising campaign have brought Z-Estetic to the top aesthetic medicine clinics in Sochi.”

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