GRET PRO - professional cosmetics for hair and body
About the project
GRET PRO is a brand of professional cosmetics for hair and body. The cooperation included marketing research, repositioning, line expansion and comprehensive promotion. Thanks to special formulas and natural ingredients, the brand competes with global manufacturers. Work on the project included the relaunch of social networks, the introduction of influencer marketing, the creation of a marketing and sales department, and the launch of new product lines.
Business problem
- Conduct in-depth research of the market and target audience.
- Change the positioning and niche of the brand, reconsider pricing.
- Expand the range: introduce new lines of body and face care.
- Develop a marketing strategy and content plan.
- Relaunch and develop social networks with influencer marketing.
- Set up an effective advertising campaign and SEO promotion.
- Create and train a marketing and sales team.
Technical solution
- Competitor analytics and target audience segmentation.
- Development of communication and marketing strategy.
- Relaunch and development of social networks, work with influencers.
- Creation of photo and video content, copywriting for the brand.
- Performance marketing, launch of advertising campaigns.
- SEO and CRM marketing to increase repeat sales.
- Formation and management of the marketing and sales department.
Technologies
- WordPress (website)
- SEO tools
- SMM platforms
- CRM marketing
- Performance marketing
- Influence marketing
Results
- Change of niche and successful expansion of the product line.
- Increase in sales and brand awareness in the Russian market.
- Formation and launch of a marketing and sales department.
- Positive reviews from clients and opinion leaders.
- The brand reached a sales plateau by the end of the project.
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Customer review
“Thanks to updating the strategy and developing new promotion channels, the GRET PRO brand has taken a strong position among professional hair and body care products.”