Catalog Syncotel.ru - SEO, redesign, support

About the project

Syncotel is an aggregator and online booking service for apartments and apartments in the center of St. Petersburg. The platform is implemented on WordPress and integrated with accounting, payment systems and external calendars. The company is supported under a support agreement (SLA), ensuring a high level of stability and prompt response to customer requests.

Business problem

• To create a modern and convenient aggregator of apartments for rent in St. Petersburg.
• Provide automation of the process of booking, payment and maintenance of check-in calendars.
• Implement a quick search for available apartments and filter by date, area, price and amenities.
• Implement a module for reviews, property ratings, galleries and detailed cards for each apartment.
• Organize technical support for the project under SLA conditions for stable operation of the site.

Technical solution

• WordPress aggregator site with individual design for the Syncotel brand.
• Integration with booking modules, online payment acceptance and external accounting systems.
• Flexible filtering by area, date, price, number of guests, amenities and other parameters.
• Automation of the check-in calendar, integration with external platforms (Airbnb, Booking).
• Review module, ratings, photo galleries, detailed cards for each apartment.
• Responsive design for PCs, tablets and smartphones.
• SEO optimization, accelerated indexing, micro markup and sitemap.
• Long-term support according to SLA: regular updates, monitoring, backup, prompt response to requests.

Technologies

• WordPress (CMS, WooCommerce)
• Booking plugins (Booking Calendar, Hotel Booking, etc.)
• Integration with payment systems
• PHP, JavaScript, HTML5, CSS3

Results

• A convenient and stable platform for online booking of apartments in St. Petersburg has been launched.
• The growth of direct orders through the website means a decrease in dependence on third-party services (Booking, Airbnb).
• The occupancy rate of facilities has increased and the number of bookings has increased.
• The number of refusals is minimized thanks to a transparent payment system and reviews.
• The business is provided with regular support, backup and protection against failures according to SLA.

Customer review

"With the launch of the Syncotel website, it has become much easier to manage bookings and attract new clients. We are very pleased with the support: any issues are resolved quickly, the site works stably even during the season. Special thanks for SEO and setting up calendars!"

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