10 Industrial Website Examples: Catalogues and Product Selection
An industrial website serves two visitors: an engineer checking whether equipment fits the application, and a buyer clarifying the scope of supply. A useful reference shows a path from a task to a specific product, its documentation and a specialist. A large factory photograph addresses only part of that journey.
Below are ten equipment and component manufacturer websites reviewed on 8 October 2026. We examine public page structures and explicitly labelled features. Their order does not rank product quality, traffic or sales. International sites are interface references; inclusion says nothing about supply availability in Russia.
For general company presentation references, start with our corporate website examples. This review has a narrower focus: technical product catalogues, configuration choices and the information needed for procurement.
How to choose a reference
| Industrial website criterion | What to check in your project |
|---|---|
| Catalogue entry | Can visitors start with a product type, task or industry? |
| Model selection | Are parameters, units and compatibility limits clear? |
| Engineering resources | How do visitors find a datasheet, drawing, model or manual? |
| Enquiry handoff | Will the selected item and configuration be retained? |
| After-sales journey | Are service, replacement and technical support separate from a new sale? |
The review is limited to the pages listed in the sources. A tool link confirms an entry point, not the accuracy of its calculations. We did not sign into accounts, submit enquiries or assess these companies’ CMS, speed or conversion rates.
10 equipment manufacturer website examples
1. ifm — a catalogue organised by measurement
On ifm , sensors are grouped around position, pressure, level, flow, temperature and other tasks. Controllers, communication components and accessories have their own categories. This structure helps visitors who know what they need to measure but have not chosen an item number.
Build your catalogue taxonomy with a technical specialist. Internal department names rarely match a buyer’s task. Filters should depend on the family: a measurement range suits a pressure sensor, but not every accessory. Provide item-number search for repeat orders too.
Brief requirement: product families, a parameter dictionary and rules for presenting compatible components.
2. SICK — several routes to a product
SICK offers entry points by product portfolio, task, application and industry. These represent different levels of visitor knowledge: one person wants a sensor type, another needs a solution for a production process. Service and training are identified separately on the same page.
This approach suits a broad range with several applications for the same model. A smaller range may need only a catalogue and a few substantive task pages. Every route should lead to verified suitable products. Do not create dozens of industry pages with identical copy.
Brief requirement: connect task, selection criteria, suitable products and consultation.
3. Beckhoff — product finders for separate families
Beckhoff identifies Product finders for IPC, I/O, Motion and other ranges. Sales, technical support and service also have separate contacts. The site distinguishes selecting a new component from help with an installed system.
Manufacturers can use this as a reason to design several compact selectors with relevant fields. A universal form asking for controller, drive and industrial PC specifications makes visitors decode the supplier’s internal logic. A specialised selector is useful where parameters genuinely change the available options.
Brief requirement: fields and allowed values for each family, selection output and an owner responsible for keeping it current.
4. Phoenix Contact — engineering data alongside selection
In Phoenix Contact navigation, configurators sit alongside engineering data for control cabinets and PCBs. Product changes, product lists, comparison and orders have separate entries. It is a useful reference for a site supporting specification work.
Connect data to the exact product version. Once a visitor selects a variant, documents for a neighbouring series should not appear suitable by default. A selection list may need an export with item numbers and quantities; agree the format with quotation and purchasing teams.
Brief requirement: the specification data source, document versions and transfer of component lists into an enquiry.
5. Schneider Electric — questions before an item number
The official Product Selector page describes question-based selection and compatible accessory discovery. It states that selection requires no login; visitors first choose a region. The useful pattern is progressive clarification of the task.
Start with questions that genuinely rule out unsuitable options: operating conditions, load, power supply and connection. Explain why each answer is needed. If information is incomplete, offer a consultation that retains the entered parameters. A result should not resemble an engineering approval without the necessary checks.
Brief requirement: a question tree, result limitations and handoff of selected parameters to a specialist.
6. WAGO — design and service journeys are separate
WAGO links to Smart Designer and separately identifies order and delivery status, returns and purchasing locations. During the review, the Smart Designer link led to a login page. Public navigation explains the tool’s purpose before the transition.
If your configurator requires registration, explain that beside the button. Say what the account retains and what a visitor can obtain immediately. Support for an already purchased product should have a clear route. An account area and public catalogue may require different permissions and data sources.
Brief requirement: sign-in rules, project saving and order service after delivery.
7. KSB — products within application and service context
On the page KSB Products & Services , water, general industry, buildings, chemicals, energy and mining have separate entries. It includes a PDF product portfolio and describes lifecycle service. This reference suits suppliers whose equipment is selected for specific site conditions.
An industry page should explain relevant conditions, limits and the solution scope. Buyers get a route to products and service, while editors get a concrete content structure. Keep some technical data in the product record and link industry pages to it so specifications do not diverge across the site.
Brief requirement: industry scenarios, related products and rules for updating technical content.
8. Grundfos — a workspace for consulting engineers
The Grundfos engineer section brings together Product Center, sizing, BIM resources, replacement search and configuration support. It combines several tasks for one professional role. BIM means information models used to design buildings and systems.
First check which resources your business actually has. A collection of files without matching equipment models and versions is difficult to use. Each record needs the file’s purpose, format and compatible product version. If an external tool performs a complex calculation, explain the transition and how to return to the saved selection.
Brief requirement: an engineer resource inventory and a connection between every file and an equipment model.
9. Danfoss — support organised around work tasks
The Danfoss drives support section lists MyDrive Select, documentation, software tools, training, warranty enquiries and modernisation. The service journey helps visitors choose where to take a specific question.
For equipment with a long service life, distinguish new purchases, replacements, faults and training early. Enquiry fields differ: a repair needs a model and problem description, while a new selection needs application conditions. A public guide can help gather those details before a support conversation.
Brief requirement: enquiry types, required information and routing to the appropriate team.
10. Bosch Rexroth — comparison and design models
Bosch Rexroth separates industrial automation and mobile machine directions. The Rexroth Store entry describes product comparison and CAD models. CAD files provide geometry for design; a link does not confirm that every file is available without registration.
Combine system presentation with individual component data. A general page answers the application question; a product record answers the variant question. If a store or library sits on another domain, retain a clear name and explain what visitors will find there.
Brief requirement: transitions between a solution, component, comparison and engineering file.
Which patterns fit your manufacturing business
| Business scenario | References for the brief | First project deliverable |
|---|---|---|
| Component catalogue with repeat orders | ifm, Beckhoff | Taxonomy, parameters and item search |
| Several variants of one system | Phoenix Contact, Schneider Electric | Compatibility rules and configuration selection |
| Equipment serving different industries | SICK, KSB | Task pages connected to products |
| Sales through consulting engineers | Grundfos, Bosch Rexroth | Verified engineering data and files |
| Long-term after-sales support | WAGO, Danfoss | Separate order, repair and replacement journeys |
Turning references into website requirements
Choose two or three patterns that match your actual sales process. Take one product family through the journey from task to enquiry. Prototype with real item numbers and specifications. An empty catalogue mockup will not reveal inconsistent units, long names or incompatible combinations.
Assign an owner and source to each field: an accounting system, specification database or editor. Define who approves technical suitability, how documents change and which discontinued variants remain available for service enquiries. These decisions influence development scope more than the number of elaborate screens.
Write acceptance criteria as actions. An engineer finds a model and document. A buyer sends an enquiry containing a component list. Support receives a model and problem type. A form error retains entered data, while an unsuitable selection produces a clear message. Give each action an expected result and a person responsible for checking it.
Document structure, data and acceptance criteria using the corporate website specification template. Plan the enquiry handoff with our website-to-CRM integration guide. To discuss a catalogue built around these journeys, bring your product families and a sample record to a corporate website development.
FAQ
Does a manufacturer need online payment?
It depends on the sales process. Standard products with confirmed prices and stock can support a regular order. Equipment requiring agreement on configuration and terms may benefit more from a selection list and quotation request. Both journeys can coexist in one catalogue.
Can we start without a configurator?
Yes. Start with specifications, documents, categories and an enquiry form retaining the selected item. A configurator makes sense once verified selection rules exist. If those rules currently live only in an engineer’s memory, agree them before development.