KR Lab business card website
About the project
KR Lab is a brand of professional chemicals and cosmetics operating in the B2B and contract manufacturing segment. As part of the project, a deep rebranding was carried out, a modern corporate identity was created, a functional website was developed and product design support was introduced. We continue cooperation in the field of packaging design, product line and website updates.
Business problem
- Conduct marketing research on the cosmetics and household chemicals market to identify new opportunities for brand development.
- Update the company's corporate identity and develop a new logo that reflects the specifics of production.
- Create a modern and functional website for the PaIr Trading House (KR Lab) - with an emphasis on corporate and B2B clients.
- Provide design support for contract manufacturing: packaging, brand line, product visualization.
Technical solution
- Marketing research and market analysis for brand positioning.
- Development of a new logo, corporate identity, color scheme and brand guide.
- Design and launch of a website with a product catalog, information blocks and adaptation for mobile devices.
- Long-term support: packaging design, product line design, visualization of new products.
- All products undergo multi-stage quality control and are made from natural raw materials.
Technologies
- WordPress (site CMS)
- PHP, HTML5, CSS3, JavaScript (ES6+)
- Adobe Illustrator, Photoshop (design, branding)
Results
- The rebranding increased brand awareness and improved communication with customers.
- The company's website has become the main channel for presenting products and receiving B2B applications.
- The updated product line has distinguished KR Lab from its competitors in the professional chemistry market.
- Design support helps to quickly launch new products for contract clients.
- Long-term cooperation: we continue to develop the website and visual communication for the company.
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Customer review
"We thank the team for their professional approach: rebranding and a new website helped us enter new markets and introduce our products to federal clients. We especially appreciate the constant support and willingness to quickly implement designs for new products."