Handkerchief bags - online accessories store
About the project
Scarf Bags is a modern online store of accessories (bags, scarves, etc.) with a unique design. The store is built on the basis of 1C-Bitrix, with a separate module on Yii2 and active use of jQuery for dynamics. Synchronization with 1C accounting was implemented, a landing page generator for low-frequency queries was introduced, and SEO optimization was carried out.
Business problem
- Launch a convenient and modern online store with a unique design.
- Implement data synchronization between 1C-Bitrix, Yii2 and 1C-accounting.
- Implement an automatic landing page generator to attract traffic for LSI and low-frequency queries.
- Conduct comprehensive SEO optimization and increase the store’s visibility in search engines.
- Increase conversion through fast work and modern UX.
Technical solution
- Two engines: 1C-Bitrix and Yii2.
- Synchronization of orders, balances and counterparties with 1C accounting.
- Unique adaptive design, development of branded elements.
- Dynamic filters, cart and search in jQuery.
- SEO page generator for low-frequency key queries.
- SEO structure, micro markup, meta tag automation.
- Reporting and analytics, integration with external services.
Technologies
- 1C-Bitrix
- Yii2
- jQuery, JavaScript
- HTML, CSS
- Integration with 1C accounting
- SEO tools (Yandex.Webmaster, Google Search Console)
Results
- Increase in search traffic due to the generation of relevant landing pages.
- Automation of accounting and synchronization with accounting.
- Positive feedback about the new design and speed of the store.
- Increase in conversion and average check.
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Customer review
"The store has become noticeably more convenient and faster for customers. Automation and SEO promotion have brought new orders and increased positions!"