CRM for a premium agency: “Everything on Rublyovka”
About the project
AN All on Rublevka is a premium real estate agency in Moscow and the Moscow region, specializing in the rental and sale of luxury residential and commercial properties. The main goal is to automate the search for real estate, effective communication with clients and create the most comfortable service for users and realtors.
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Business problem
- Develop a modern web platform with a convenient real estate catalog (apartments, houses, commercial, new buildings).
- Set up flexible filters based on key parameters and location (metro, district, budget, area, etc.).
- Automate the processing of applications and communications via IP telephony and instant messengers.
- Create a dynamic website designer, fully integrated with internal CRM for accelerated selection of objects and communications.
- Optimize the mobile version and page loading speed.
- Automate the realtor office, connect AI to work with objects and clients.
Technical solution
- Catalog of objects: detailed cards with photos, descriptions, layouts, mortgage calculator, interactive map, application for viewing.
- Intelligent filter: instant search by price, metro, area, area, mortgage, construction status.
- SEO optimization: micro markup, compression of images and scripts, fast indexing in search engines.
- Fully responsive mobile version.
- AI for searching objects and generating descriptions, SEO and selling articles about objects.
- Automatic blogging using AI.
- Realtor's office: automation of tasks, selections, quick access to communications.
Technologies
- 1C-Bitrix
- Symfony, Twig
- Integration with IP telephony
- MySQL
- Yandex.Maps API
- AI services for generating descriptions and articles
Results
- +37% to the conversion of requests in the first four months.
- Significant acceleration of the work of managers and realtors.
- More than 1200 current objects in the catalog.
- AI descriptions: cards are generated 84% faster.
- A wave of positive reviews and an increase in recommendations through word of mouth.
Related service
We create a CRM for the catalog of objects, applications, realtor’s office, telephony and automation of agency work.
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Customer review
"The innovative website and CRM of the All on Rublyovka Academy allowed us to significantly speed up our work, increase the conversion of applications and fully automate many routine tasks. Now we always have an up-to-date catalog and a convenient realtor account."