Website and CRM for real estate: MH Estate case
About the project
MH Estate is a modern real estate agency in Moscow and the Moscow region, specializing in the rental and sale of residential and commercial real estate. The main task is to automate the selection of objects, simplify communication with clients and make the service as convenient as possible for both users and realtors.
Do you need a system with similar logic, roles and integrations? Find out how you can order custom CRM to suit your company's processes.
Business problem
- Create a website with a convenient catalog of objects (apartments, houses, commerce, new buildings).
- Implement a flexible system of filters by parameters and location (metro, district, budget, area, etc.).
- Implement a personal account for buyers and owners.
- Automate the processing of applications and communication with clients via CRM, WhatsApp and Telegram.
- We integrated the website and messengers with the CRM system created for this project on the vTiger platform.
- We made automatic integration through feeds and APIs with CIAN, AVITO, Realty.yandex.ru, Domclick.ru, and more than a dozen popular online services for renting and selling housing.
- Adapt the site for mobile devices and speed up loading.
Technical solution
- Real estate catalog - detailed cards with photos, descriptions, layouts, map, mortgage calculation, “Sign up for viewing” form.
- Smart filter - quick selection by budget, metro, district, area, property status, possibility of renting out a mortgage, etc.
- User's personal account - browsing history, favorites, requests for objects.
- SEO and speed - optimized pages, micro markup, fast indexing, optimization of photos and scripts.
- The mobile version has a fully adaptive interface.
Technologies
- 1C-Bitrix
- Symfony, vTiger CRM
- Integration with IP telephony (Mango Office, Megafon)
- Integration with WhatsApp and Telegram
- Integration with CIAN, AVITO, Realty.yandex.ru, Domclick.ru and other sites
- PostgreSQL
- Yandex.Maps API
Results
- The conversion of requests from the site increased by 37% in 4 months.
- 80% of applications immediately go to CRM, which saves managers time on processing.
- More than 800 real estate objects are presented in the catalogue.
- Increase in organic traffic by 42% after SEO optimization and refined filters.
- Positive feedback from clients and owners, new recommendations.
Related service
We set up ready-made CRM platforms, transfer data and connect the system with the website, telephony and instant messengers.
CRM for real estate agency →Need the same project?
Leave a request - we will evaluate the problem for free and offer the best solution within 24 hours
150+completed projects
24hproject evaluation
95%customers are returning
Interface gallery
Customer review
"The MH Estate website and the new CRM made it possible to speed up the processing of applications and improve the quality of service. It is especially convenient that transactions immediately go into the CRM - more time working with clients, less time on routine. Thanks to the NBM-IT team for the flexibility and speed!"