CRM for a real estate agency: SBAgency case
About the project
Real Estate Agency SBA is a modern portal for a real estate agency, integrated with an individual CRM system and automation tools for agents. Implemented catalogs of objects, search by filters, personal accounts for agents and clients, as well as a mortgage calculator with current rates. The system automates the sales funnel, stores communication history and supports API for integration with advertising platforms.
Do you need a system with similar logic, roles and integrations? Find out how you can order custom CRM to suit your company's processes.
Business problem
- Create a convenient portal with a catalog of real estate objects and filtering by parameters.
- Implement a custom CRM for conducting transactions, recording communications and automating agent tasks.
- Implement a mortgage calculator with online payment calculations and selection of banking programs.
- Make the interface simple and understandable for clients, agents and administration.
- Provide integration with advertising platforms (CIAN, Avito, DomClick) and mailing lists.
Technical solution
- Catalog of objects: search by price, area, area, type of property.
- Agent and client personal account: management of advertisements, history of views, applications and communications.
- Custom CRM: deal cards, reminders, tasks, contact history, email automation.
- Mortgage calculator: selection of banks, current rates, preliminary calculation of payments, application form for consultation.
- API integration with advertising and mortgage services.
- Responsive design: easy to use on PCs, tablets and smartphones.
- SEO structure, micro markup, user behavior analytics.
Technologies
- PHP (Laravel, backend and CRM)
- Vue.js (frontend)
- MySQL/PostgreSQL (DB)
- OpenAPI for integrations
- HTML5, CSS3, JS
Results
- Increase in the number of applications and automation of agent work by 40% thanks to CRM.
- Increasing organic traffic and search positions for real estate queries.
- Users note the simplicity of the filters and the convenience of the calculator.
- Reduce deal closing time and increase conversion.
- Fast integration with new advertising platforms and mortgage services.
Related service
We develop CRM for properties, clients, showings, transactions, documents and integrations with real estate sites.
CRM for real estate agency →Need the same project?
Leave a request - we will evaluate the problem for free and offer the best solution within 24 hours
Customer review
“Thanks to the new portal and CRM, our team works faster, applications are not lost, and all clients appreciate the mortgage calculator. Convenient, modern, functional!”