Portal and Bitrix24 for a real estate agency: case BuyApartment
About the project
Luxury Real Estate Agency is a real estate agency with an emphasis on premium apartments and houses in Moscow and its suburbs. The goal of the project is to create a showcase website with a catalog of luxury properties, modern design, maximum convenience for the client and automation of application processing.
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Business problem
- Develop a premium website with an emphasis on the uniqueness of objects.
- Implement convenient navigation and filters by location, type, price, footage, new buildings/resales, etc.
- Implement a quick application and call back form for VIP clients.
- Integrate the site with Bitrix24 and e-mail for automatic lead processing.
- Provide SEO optimization and fast indexing of objects.
- Create a responsive design that works perfectly on mobile devices.
Technical solution
- Premium design - clean, minimalistic style, emphasis on photos, laconic cards, “expensive” UX, dark theme.
- Catalog of luxury properties - filtering by area, price, area, number of floors, status of the house, there is sorting “new”, “top”, “promotion”.
- Property card - detailed description, photo gallery, video, layout diagram, mortgage calculation, quick response.
- Instant application - call back form, integration with Bitrix24, sending notifications by email and Telegram bot.
- SEO - individual title/description, micro markup, URL and structure optimization, sitemap, accelerated indexing.
- Adaptability - 100% correct work on all devices, mobile-first approach.
Technologies
- 1C-Bitrix (catalog management)
- PHP, JavaScript (ES6+), HTML5, CSS3
- Bitrix24 (CRM, e-mail integration)
- Telegram Bot API (notifications)
- Yandex Maps API (object map)
Results
- Client search and response time has been reduced by 2 times.
- Increase in the number of applications through the website +34% in the first 3 months.
- High positions in Google and Yandex for competitive queries.
- A convenient tool for managers - all leads in Bitrix24, simple processing of requests.
- Positive feedback from the agency's VIP clients.
Related service
We design a circuit for objects, applications and work of realtors, as well as website integration with CRM and platforms.
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Customer review
"Now our website really reflects the values of the brand, and the conversion rate and convenience of work for managers have increased significantly. Special thanks for the quick integration with Bitrix24 and Telegram. Everything is transparent, high-quality, on time!"