CRM for real estate and feeds: case “Car space”
About the project
Multifunctional real estate website on Yii2 with its own CRM for managing objects, clients and transactions. Implemented automatic loading and unloading of objects through feeds of Yandex, Avito and other popular platforms. The system supports a full cycle of work: from publishing an object to fixing a deal, history of interactions, automation of repeated mailings and flexible analytics.
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Business problem
- Implement a website for an agency or real estate aggregator with a convenient CRM system.
- Automate the exchange of objects between the internal database and external sites via XML/CSV feeds.
- Provide convenient uploading of photos, documents, and management of object statuses.
- Implement tools for working with clients, tracking communications, transactions and tasks.
- Increase the efficiency of facility placement and reduce routine operations.
Technical solution
- Yii2: a fast framework for custom development.
- Built-in CRM: cards of objects, clients, tasks and transactions.
- Import and export of real estate through Yandex.Real Estate, Avito, CIAN, etc. feeds.
- Automatic generation of XML/CSV feeds on a schedule.
- Bulk upload of photos and attachments.
- Flexible filter system, quick database search.
- Notifications and history of communications with clients.
- Analytics on activity, transactions and publication effectiveness.
Technologies
- Yii2 (backend and frontend)
- CRM (custom development)
- XML/CSV exchange (feeds)
- HTML, CSS, JavaScript, jQuery
- Integration with API of Yandex, Avito and other platforms
Results
- Reducing the time it takes to publish and update objects.
- Increase in the number of requests and requests due to coverage of several sites.
- Convenient accounting and control over all stages of work with clients.
- Positive feedback from employees and management for automating routine processes.
Related service
We design our own CRM for managing objects, clients, transactions and exchanging feeds with sites.
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Customer review
“Automation of feed exchange with Yandex and Avito saved us dozens of hours every week, and CRM helped improve the work of the sales department!”