Website + CRM roof tours - Panoramic Roof
About the project
Panoramic Roof is a modern online platform for searching, selecting and booking excursions and walks on the roofs of St. Petersburg. The site is implemented on WordPress with an emphasis on ease of searching for tours, quick purchase of tickets, guide profiles and a content blog for tourists and city residents.
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Business problem
- Create an attractive, responsive website with convenient excursion booking and online payment.
- Implement the functionality of seasonal offers, sliders with selected tours and quick search by dates.
- Provide integration with CRM (Bitrix24) to automate the processing of requests and feedback.
- Set up SEO promotion, regular updates of articles and a unique visual style of the site.
- Provide content management (excursions, articles, guides, reviews) through the WordPress admin panel.
Technical solution
- Home page with seasonal background, quick search and tour slider.
- Adaptive interface for all devices (mobile, tablet, PC).
- Search for excursions by dates, quick filter of tours, online booking and purchase of tickets.
- Sections: excursions, guides, reviews, blog/articles about the city and vacation tips.
- Guide profiles with photos and biography.
- Plugins for booking tours and online payment, SEO and feedback forms.
- Integration with Bitrix24 for processing applications, automation of analytics and mailings.
- Management system for promotions, discounts and gift certificates.
- Ensuring secure payments and data storage according to GDPR standards.
Technologies
- WordPress (CMS, landing site)
- WooCommerce (payment and sales module)
- Plugins for booking tours, SEO, mailings
- Bitrix24 CRM (integration)
- HTML5, CSS3, JavaScript
Results
- Launch of a modern online platform for excursions, convenient for clients and managers.
- Automation of receiving and processing applications, integration with Bitrix24 and email newsletters.
- Increase in the number of online bookings of excursions immediately after the launch of the site.
- Increase in the site’s position in search engines due to SEO and regular content filling.
- Positive customer reviews for the ease of searching for tours and ease of payment.
- Expanding the customer base through promotions, seasonal offers and a flexible sales funnel.
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Customer review
"The Panoramic Roof platform has united all our excursions on one site. Guests quickly find and book tours, and we easily manage the schedule and promotions. The site is thought out for both tourists and the team!"