X-case online store

About the project

X-case is an online store of accessories for smartphones and gadgets (cases, chargers, smart devices, etc.). The goal of the project is to develop a modern turnkey online accessories store on the 1C-Bitrix platform with a convenient product catalog, fast search and effective filtering, adaptive design, high speed and SEO optimization to attract target customers.

Business problem

• Develop a turnkey online accessories store on the 1C-Bitrix platform.
• Implement a convenient product catalog structure and smart filters by category, brand, device model, price and other parameters.
• Ensure high site loading speed and instant product search.
• Implement a convenient shopping cart and a simplified ordering process with the integration of online payment and 1C to automate accounting.
• Conduct SEO optimization to bring the store to the top of search results.
• Make a responsive design with a convenient mobile UX.

Technical solution

• Modern UX design - a clean and clear interface has been developed in the X-case corporate style, with an emphasis on ease of product selection, high-quality photos and clear navigation through the catalog.
• Product catalog and filters - a catalog structure has been created with categories for different types of accessories (cases, chargers, gadgets, etc.), a smart filter has been implemented by brand, device model, price, color and other parameters. A search with auto-suggestions has also been added to quickly find products.
• Product card - a detailed product page with a description of the characteristics, several photographs, customer reviews, a block of recommendations for similar products and a clear “Buy” button. The ability to quickly order in 1 click without registration has been implemented.
• Cart and order - a convenient cart with the ability to edit products, simplified ordering in a few steps. Various online payment methods have been integrated (bank cards, e-wallets) and notifications about a new order have been configured to be sent to the manager’s email.
• Performance - work speed has been optimized: 1C-Bitrix composite mode has been enabled for instant page loading, caching has been configured, images have been compressed and CSS/JS files have been minified.
• SEO optimization - unique Title and Description meta tags for categories and products, human-readable URLs have been configured, Schema.org micro markup has been implemented for products, a sitemap.xml file and correct robots.txt have been generated for fast indexing.
• Adaptability - the site works correctly on all devices: a mobile-first approach was used in the layout, testing was carried out on smartphones and tablets (Android/iOS) to ensure a convenient mobile UX.

Technologies

• 1C-Bitrix (CMS for online store)
• PHP, JavaScript (ES6+), HTML5, CSS3
• API payment systems (Internet acquiring)
• 1C:Enterprise (integration of goods accounting)
• MySQL (site database)

Results

• Page loading speed has been increased by 2 times (PageSpeed Insights > 90 points).
• Growth in the number of online orders +28% in the first 3 months after launch.
• Increase in organic traffic +45% in 4 months; the site entered the top 10 of Google and Yandex for targeted queries.
• Integration with 1C made it possible to automate the updating of the assortment and reduce the manual labor costs of managers.
• The share of orders from mobile devices increased 1.5 times due to the convenience of the mobile version.

Customer review

"Our new online store fully meets our expectations: the site works very quickly, is convenient on any device, and customers can easily find the products they need using smart filters. Special thanks for the SEO - after just a couple of months we saw an increase in traffic and sales. The project was completed turnkey with high quality and on time, we are pleased with the cooperation!"

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