Online store at Vostok

About the project

“U Vostoka” is an online store of natural dried fruits, nuts, oriental sweets and delicacies with delivery throughout Russia. An individual oriental design, OpenCart setup, integration with payment systems, SEO optimization, comprehensive promotion in search engines and social networks were implemented for the project.

Business problem

• Create a convenient online store with an oriental atmosphere and modern mobile UX.
• Introduce an individual design with oriental motifs: unique patterns, icons, corporate colors.
• Provide automation of receiving and processing orders through OpenCart, integration with payment systems and logistics.
• Carry out comprehensive SEO optimization: semantic core, clean URLs, meta tags, micro markup, sitemap, robots.txt.
• Launch marketing campaigns: email newsletters, SMM, promotions, promotion in thematic public pages.
• Increase website conversion through a simple shopping cart, clear filters and customer reviews.

Technical solution

• OpenCart: setup and customization for the tasks of an online store of oriental goods.
• Adaptive oriental design: development of corporate patterns, illustrations and color solutions.
• Catalog with convenient filters by product type, price, country of origin and promotions.
• Quick shopping cart, integration with online payment, automation of order notifications.
• SEO: semantic core, unique texts for categories, loading optimization, micro markup, sitemap.
• SMM and email marketing: regular mailings, promotions, support for regular customers.
• Blog and recipe section with oriental sweets, publication of tips and news.

Technologies

• OpenCart (store CMS)
• PHP, HTML5, CSS3, JavaScript
• Integration with payment systems
• SEO tools (Google Search Console, Yandex.Webmaster)

Results

• Increase organic traffic by 60% within 6 months after implementing SEO.
• Increase in the number of orders and repeat purchases thanks to promotions and a loyalty program.
• High website conversion due to the simplicity of the interface and mobile optimization.
• Positive customer reviews about fast delivery, product quality and website design.
• The store occupies leading positions in searches for a number of key queries.

Customer review

“We thank the team for the unique design and competent promotion - over the year the store has grown in all key metrics. Special thanks for the corporate style and well-developed SEO structure!”

Similar projects