Russian Blue’zz Cattery - new design, branding and SEO

About the project

Russian Blue’zz Cattery is the official cattery of Russian blue cats with international awards. A unique design has been developed for the website russianbluezz.com, reflecting the status and atmosphere of the nursery: corporate colors, emphasis on animal photography, custom icons and a convenient section structure. Blocks for publishing exhibitions, a gallery of kittens and customer reviews have been implemented. An SEO audit and optimization was carried out, new texts were written, micro markup was introduced and promotion was organized in thematic search queries.

Business problem

• Create a unique and premium design that sets the nursery apart from competitors.
• Carry out website branding: development of a logo, corporate colors, individual visual style.
• Implement an SEO structure: optimization of meta tags, content, gallery blocks and reviews.
• Increase the visibility of the site in search engines for targeted queries (Russian blue cat, kittens for sale).
• Organize convenient navigation and adaptation of the site for mobile devices.

Technical solution

• Unique template: modern responsive design, emphasis on visual content.
• Branding: creating a logo, selecting corporate fonts and palettes, designing all blocks.
• SEO: audit, semantic core, texts, micro markup, sitemap.xml, robots.txt.
• Gallery: photos and videos of kittens, graduates and adult animals.
• Reviews from owners, publications from exhibitions, a section for future owners.
• Integration with social networks and a form of quick communication.
• Fast loading, image optimization.

Technologies

• WordPress (custom theme or Elementor)
• HTML5, CSS3, JavaScript
• SEO tools: Google Search Console, Yandex.Webmaster
• Figma/Photoshop (design)
• Micro markup, sitemap.xml

Results

• Increased conversion: more requests to purchase kittens through the site.
• Increase organic traffic by 60% in the first 3 months of SEO.
• The nursery received positive reviews for the convenience of the site and visual presentation.
• The site occupies a leading position for key phrases: “buy Russian Blue cat”, “Russian Blue cattery”.

Customer review

"With the new design, Russian Blue'zz has become a recognizable brand: beautiful photos, quick response, customers note the style and simplicity. Thank you for the development of our website!"

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