AERO-parking - comprehensive promotion
About the project
The AERO-parking project is the creation and launch of a covered parking service near Pulkovo. Includes a website with online booking, branding, promotion and UX development. Fast services were introduced (transfer to the airport, tire inflation, battery starting), A/B testing of navigation, information blocks and colors was carried out. The complex of digital events ensured initial profit already in the first week.
Business problem
- Create a concise, convenient website for quickly renting a parking space at Pulkovo.
- Work out the structure and navigation for instant access to bookings and key information.
- Conduct A/B testing to select the most effective site layout and color scheme.
- Provide comprehensive digital promotion: SEO, context, promotions.
- Achieve the project's profitability within 7 days after launch.
Technical solution
- A site with minimal nested navigation - all main functions are accessible from the first screen.
- Fast online booking form: just a few clicks, 10% discount for pre-order.
- Visual highlighting of advantages, handling objections, informative first screen.
- A/B testing of navigation, color scheme and block placement for maximum conversion.
- Mobile version: interface adaptation, font optimization, saving key information.
- Branding: red color scheme (based on test results), corporate identity, button animation.
- Benefits on the main page: free transfer to/from the airport, tire inflation, battery starting.
- SEO optimization: a broad semantic core with search verbs (“leave the car”, “park the car”).
Technologies
- HTML5, CSS3, JavaScript
- Yandex.Direct (contextual advertising)
- SEO promotion
- Analytics: Google Analytics, Yandex.Metrica
Results
- The profit of the project is already in the first week after the launch of the site.
- Website conversion reached 15%.
- Growth of brand requests, recognition and trust of users.
- Contextual advertising paid off by 300% in the first week.
- Half of the users are mobile traffic, high CTR due to convenience.
- SEO optimization ensured rapid growth in organic traffic and applications.
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Customer review
"AERO parking was our successful start - the site is profitable, users note its convenience, booking takes a couple of clicks. The results of comprehensive promotion and UX testing exceeded expectations!"