Corporate website and SEO promotion for a logistics company
About the project
A modern corporate website for a logistics company was developed on WordPress with an emphasis on conversion to applications. The service structure, application calculator and feedback forms have been developed. Basic and advanced SEO optimization was carried out: semantic core, landing page optimization, internal linking and technical audit. Analytics and end-to-end tracking of applications have been set up, and systematic promotion in search engines has been launched.
Business problem
- Create a convenient corporate website for a logistics company on WordPress.
- Clearly represent the areas of services and delivery geography.
- Increase the number of applications from the site through SEO promotion.
- Reduce the cost of attracting leads from search traffic.
- Set up analytics and conversion tracking for applications and calls.
Technical solution
- Well-thought-out website structure for logistics services (directions, types of cargo, terms).
- Convenient application forms with the ability to specify cargo parameters and route.
- SEO-optimized pages for services and cities of presence.
- Technical optimization: loading speed, micro markup, adaptive layout.
- Setting up a blog for publishing articles on logistics and international transportation.
- Integration with web analytics systems and tracking goals (applications, calls, forms).
Technologies
- WordPress - the basis of the site and admin panel
- PHP, JavaScript, HTML, CSS
- SEO Plugins (Yoast SEO / Rank Math)
- Google Analytics / Yandex Metrika for analytics
Results
- Increase in organic traffic to the site after the launch of SEO work.
- Increasing the number of applications from the site and feedback forms.
- Reducing dependence on paid advertising through search engine promotion.
- Increasing brand trust and convenience of providing services to clients.
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Customer review
"After launching the new website and SEO promotion, we received a steady flow of requests from search and were able to reduce advertising costs. Clients note that it became easier for them to understand the services and leave a request."