Bez01 - range of services
About the project
Bez01 is a website for a company engaged in the sale and installation of fire safety systems. Development on our own engine based on Yii2 made it possible to implement an online store with automatic parsing and unloading of goods from three independent suppliers. The project includes an equipment catalog, shopping cart, application processing, SEO structure and launch of advertising campaigns. The system flexibly supports updating balances and prices, as well as automating order processing.
Business problem
- Create a fast and reliable website on your own engine with a convenient admin panel and a scalable store.
- Implement automatic unloading and synchronization of goods from three external supplier databases.
- Implement a functional catalog with data parsing, filters and search by equipment.
- Organize an effective SEO structure and launch advertising campaigns to attract target customers.
- Ensure the acceptance of online applications for installation and integration with the analytics system.
Technical solution
- Own engine on Yii2: maximum performance and flexibility for client tasks.
- Online store: cart, catalog, filters by brands, categories and characteristics.
- Automatic unloading of goods from 3 external databases: daily updating of assortment and prices.
- Catalog parsing and product descriptions, with photo gallery and documentation integration.
- Personal account for tracking order status, purchase history, quick order repeat.
- SEO structure: optimized URLs, meta tags, micro markup, sitemap, robots.txt.
- Advertising campaigns: setting up Yandex.Direct, Google Ads, retargeting.
- Built-in analytics and integration with application monitoring systems.
Technologies
- Yii2 (PHP, custom engine)
- HTML5, CSS3, JavaScript (ES6+)
- MySQL/PostgreSQL (DB)
- Automatic parsing and cron uploading
- SEO tools: Google Search Console, Yandex.Webmaster
- API connection to supplier databases
Results
- Full automation of the catalog and product updates, minimizing manual labor.
- Increase in organic traffic by 55% thanks to SEO and regular content of the catalog.
- Increasing the conversion of applications after the launch of advertising campaigns.
- The site can handle large volumes of goods and rapid price updates.
- Positive customer reviews about the speed of the store and the convenience of the catalogue.
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Customer review
"With Bez01, we have a fully automated store with current prices and assortment. We don’t waste time on manual loading, and customers can easily find the equipment they need. SEO and advertising quickly yielded results!"