United HVAC Motors

About the project

United HVAC Motors is a company that provides complete HVAC solutions. The project included a website redesign, development and implementation of custom plugins, including modification of standard solutions for delivery, guarantees and letter automation. Integration of our own CRM has been implemented, advertising campaigns have been launched and ongoing SEO support has been provided.

Business problem

• Completely update the appearance and structure of the site.
• Implement custom and redesigned plugins to manage delivery, guarantees and notifications.
• Develop and integrate internal CRM for working with clients and orders.
• Provide comprehensive advertising support and organic traffic growth through SEO.
• Make it easier for customers to place orders and provide feedback.

Technical solution

• Modern website redesign with adaptive structure.
• Custom plugins for delivery, guarantees and automated emails.
• Rework of standard plugins for business tasks.
• Integration and implementation of CRM: tracking applications, order history, customer segmentation.
• Setting up advertising campaigns and ongoing SEO promotion.
• Support and regular updates.

Technologies

• WordPress
• HTML, CSS, JavaScript
• CRM (custom development)
• SEO tools
• Advertising platforms (Google Ads, Merchant Center, Amazon, eBay)

Results

• Increase in the number of orders and applications from the site.
• Reducing the number of errors in order processing thanks to CRM.
• Increase in the site's position in search results.
• Positive customer reviews about service and support.

Customer review

"Redesign and automation of business processes gave us a significant increase in requests and ease of work with clients. The website has become an effective sales tool."

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