Website of the cleaning company Titan Cleaning on WordPress + SEO promotion

About the project

For Titan Cleaning, we have developed a user-friendly WordPress website with an emphasis on fast submission of applications and transparent presentation of services. The old site did not convert traffic: the information was blurry, there were not enough landing pages for specific types of cleaning and areas. We rebuilt the structure, made adaptive layout, added a cost calculator and separate SEO pages for key services. At the same time, we launched SEO promotion: semantics, content, technical optimization and increased local visibility.

Business problem

• Create a modern website for a cleaning company on WordPress with a convenient service structure.
• Pack key areas: cleaning of apartments, offices, houses, after renovation, general cleaning.
• Create clear application forms and quick CTAs to increase traffic conversion.
• Collect and cluster a semantic core for cleaning and launch SEO for the city and regions.
• Improve the technical performance of the site: loading speed, correct indexing, micro markup.

Technical solution

• The main page with a clear offer, a block of benefits and quick buttons “Order cleaning” and “Calculate cost”.
• Separate landing pages for each type of cleaning (apartments, offices, after renovation, home/cottage, one-time and regular cleaning).
• Cleaning cost calculator: square footage, type of room, set of options → application with preliminary price calculation.
• Trust blocks: customer reviews, before/after photos, listing of chemicals and equipment used.
• FAQ on popular questions: deadlines, quality assurance, additional services, working with legal entities.
• Callback and request form, integration with email and instant messengers for prompt communication.
• Adaptive layout for mobile - the site is comfortable to use from your phone immediately after viewing the apartment/office.
• SEO structure: pages for services + geo-pages (cleaning in the center, by district, in new buildings).
• A blog with useful cleaning articles and lifehacks for keeping things clean to attract additional organic traffic.
• Setting up analytics events to track requests, call clicks, and form submissions.

Technologies

• CMS: WordPress with a custom theme for the Titan Cleaning brand.
• Frontend: adaptive layout on HTML5/CSS3, lightweight UI without overloading with plugins.
• JavaScript: Native JS for cost calculator and form validation.
• Optimization: CSS/JS minification, caching, WebP images and lazyload.
• SEO: semantic core, query clustering, CNC URL, meta tags, micro markup Organization, Service and FAQ.
• Analytics: installation and configuration of counters (Yandex/GA), goals and events for key conversions.

Results

• A flexible WordPress site has been created that can be easily expanded with new services and pages.
• Increased conversion from traffic thanks to the calculator, simple forms and strong CTAs on key blocks.
• Increase in organic traffic for branded and general cleaning requests in the city after the launch of SEO work.
• A channel for stable lead generation has emerged: requests from the site have become a significant share of all requests to Titan Cleaning.
• The client’s team independently blogs, adds promotions and adjusts prices without the participation of the developer.

Customer review

“After launching the new website and SEO, we finally saw a steady flow of organic applications. The calculator and clear recording forms have significantly simplified the processing of requests, and the site is easy to update on your own.”