SEO, Paid Advertising, and Tilda Website Enhancements for a Doctor

About the project

For trichologist and hair transplant specialist Ekaterina Shamatrina, we developed the Tilda website as a single destination for organic and paid traffic. The commercial offer focuses on FUE hair transplantation in Saint Petersburg, services are organised around clear patient needs, and the complex medical procedure is explained through the method, cost, real patient stories, and a step-by-step treatment plan. SEO, paid search, and interface enhancements work as one funnel: visitors arrive with a specific concern, choose the relevant service, estimate the budget, and find a convenient way to book a consultation.

Business problem

• Prepare the doctor's personal website to serve both organic search and paid advertising traffic.
• Focus the hero and page content on the commercial intent behind FUE hair transplant searches in Saint Petersburg.
• Separate services for men, women, eyebrows, trichology, scars, and post-traumatic areas without overloading the navigation.
• Address the patient's key concerns before they enquire: cost, safety, natural-looking results, treatment stages, and recovery time.
• Increase the conversion potential of the existing Tilda website without an expensive migration to another CMS.

Technical solution

• A commercial hero featuring the doctor, the FUE method, Saint Petersburg location, and fast contact options.
• Service segmentation based on real patient needs: hair transplantation for men and women, male trichology, eyebrows, scars, and post-traumatic areas.
• An interactive online estimate lets users select the treatment area and hair parameters to receive an indicative budget before the consultation.
• Paid search journeys aligned with commercial intents, consistent on-page offers, and clear conversion points.
• Core SEO for the priority landing page: unique title and description, canonical URL, robots.txt, sitemap, and a commercially focused content structure.
• Multiple contact options for different levels of patient readiness: phone, WhatsApp, Telegram, online consultation, forms, and photo upload.
• Healthcare trust signals: doctor profile, experience, documents and licences, ProDoctorov rating, and honest treatment limitations.
• Patient cases include the original concern, graft count, before-and-after photographs, and progress over time.
• A detailed ten-stage journey from online consultation and examination to follow-up appointments throughout the first year.
• FAQ covering pain, procedure duration, shaving, recovery, privacy, and postoperative support.
• Responsive Zero Block sections, sticky navigation, and well-placed CTAs keep booking options easy to find.

Technologies

• Tilda and 36 Zero Block sections for a custom landing page
• HTML5, CSS3 and JavaScript for calculator and interactive elements
• Paid search campaigns and landing journeys for commercial queries
• Technical SEO: metadata, canonical, robots.txt and sitemap
• Lead forms, messaging apps, and online photo upload

Results

• The website now serves as one coherent destination for organic and paid hair transplant demand in Saint Petersburg.
• Each core patient segment can quickly find the relevant service without getting lost in medical terminology.
• The online calculator provides an indicative budget and turns general interest into a focused conversation with a consultant.
• The doctor's qualifications, documents, rating, and real patient cases form a coherent trust system.
• The team retained Tilda's ease of use and gained a foundation for expanding paid campaigns, SEO content, and new landing pages.

Related service

We combine technical optimisation, commercial page structure, and useful content to attract qualified demand and convert it into enquiries.

Interface gallery