Landing page SBA Franchise
About the project
SBA Franchise Landing Page is an English-language landing page for the presentation and promotion of a franchise. The page is optimized for maximum conversion of traffic into applications: built-in lead forms, bright visual blocks, blocks with benefits, integration with CRM for automatic collection of applications and setting up marketing analytics.
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Business problem
- Present the benefits and opportunities of the SBA franchise to the target audience.
- Collect the maximum number of leads from advertising and organic traffic.
- Implement modern lead forms, CRM integration and automatic notifications.
- Make the landing page fully responsive and load quickly on all devices.
- Prepare the page for advertising campaigns on Google and social networks.
Technical solution
- English-language landing page with segmented blocks: offer, benefits, opening process, franchisee reviews, Q&A.
- Application form with validation, auto-filling and integration into CRM.
- Adaptive design for all devices, mobile version with fast UI.
- Fast loading (image optimization, lazy loading).
- Google Analytics and Facebook Pixel integration for conversion tracking.
- SEO optimization for targeted franchise queries.
- Visual corporate style: modern accents, icons, branded elements.
- Implementation in React/Next.js (or other modern technology for one-page websites).
Technologies
- React / Next.js (frontend)
- SCSS/Tailwind CSS (styling)
- CRM integration (Pipedrive, Hubspot, etc.)
- Google Analytics, Facebook Pixel
- Netlify/Vercel/or own hosting
Results
- Increase in the number of franchise applications by 65% compared to the previous version of the page.
- High conversion rate thanks to a well-developed structure and funnel.
- Quick response from managers to new requests - all data immediately goes into the CRM.
- Positive feedback from the target audience and franchise partners.
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Customer review
“We launched our new franchise landing and immediately saw an uplift in applications. The page is fast, beautiful, and perfectly tailored for lead gen. CRM integration works flawlessly — our sales team saves hours every week!”