Redesign of the website for the real estate agency “Everything on Rublyovka”

About the project

The design of the website rublevka.su has been updated for the premium country real estate agency “Everything on Rublevka”. It was necessary to maintain brand recognition and the existing catalog structure, but make the interface more modern, more expressive and clearer for buyers of houses, plots, townhouses and apartments. The new visual concept is based on a deep blue background, light typography and gold accents. The first screen immediately conveys premium positioning and leads the user to the selection of objects, and navigation links the catalog, villages, services to owners, blog and information about the agency.

Business problem

• Update the visual image of the agency without losing the recognition and premium character of the brand.
• Make the selection of real estate the main user scenario already on the first screen.
• Simplify the transition to houses, lots, townhouses, apartments and facilities in the desired location.
• Build a unified design system for the catalogue, object cards, content sections and contact forms.
• Maintain the current site structure and prepare the interface for further development of the catalogue.

Technical solution

• New first screen with large typography, object photography and two clear scenarios: open a category or go to the selection of real estate.
• Premium visual system: dark blue palette, milky surfaces, gold accents and a combination of antique and modern grotesque typography.
• Fast geographic navigation in Rublevo-Uspensky, Novorizhsky, Mozhaisk, Kyiv and Minsk directions.
• Redesigned presentation of the catalog and object cards with a focus on photographs, key characteristics, cost and adding to favorites.
• Content blocks for selection by lifestyle and architecture, exclusive offers, villages and the agency’s expert blog.
• Unified logic for CTAs, contact forms, telephone and messenger scripts on commercial pages.
• Adaptive layout of key blocks to maintain hierarchy and ease of selection on mobile devices.

Technologies

• Figma: UX/UI concept and design system
• HTML5, CSS3 and JavaScript to implement the updated interface
• Adaptive layout of catalog and content pages
• Preserve existing catalog logic and site integrations

Results

• The site received a seamless premium image that corresponds to the suburban real estate segment of Rublyovka.
• A clear path from agency positioning to the catalog and selection of objects appeared on the first screen.
• Real estate categories, destinations and villages have become part of a single user navigation.
• The new design system combined a catalog, object cards, blog and information sections.
• The interface is prepared to expand the database of objects and further develop the agency’s digital services.

Related service

We update the visual system, UX and site structure without losing recognition, content and existing business scenarios.