Corporate website on WordPress for the company “Prosto Accountant”

About the project

The corporate website “Just an Accountant” was developed on WordPress. The client needed a modern, neat and understandable website that simultaneously talks about key services (company registration, accounting support, tax optimization, consulting) and collects requests for consultations. We made a light adaptive interface in corporate colors, included the key offer “Company registration is free” in the header and the first screen, put together a convenient menu and quick application processing through forms and a call back button.

Business problem

• Create a simple and understandable website for small and medium-sized businesses looking for accounting services in St. Petersburg.
• Place the key USP “Company registration is free” on the first screen and in the top panel.
• Structure services into separate sections: company registration, tax optimization, consulting, accounting, etc.
• Provide convenient lead collection through application forms and a “Call Back” button.
• Make adaptive layout for desktop and mobile devices and prepare the site for SEO promotion.

Technical solution

• A header with the USP “Company registration is free” and an “Order” button for quick access to the application form.
• Horizontal menu with main areas: zero reporting, company registration, tax optimization, consulting and accounting services.
• A slider on the first screen with a large title, subtitle and a “Find out more” button.
• Left side menu on service pages with convenient navigation through sections (consulting, accounting, accounting restoration, personnel records, etc.).
• A content block with a detailed description of accounting services in St. Petersburg and the advantages of working with the company.
• A Call Back button with a highlighted color that attracts attention and leads to the contact form.
• Search bar on the site for quick access to the necessary information.
• Section “News and Promotions” for publishing changes in legislation and special offers.
• A unified style and color scheme (gray / blue / white), emphasizing the businesslike and neat image of the brand.
• Adaptive layout that displays correctly on popular screen resolutions.

Technologies

• CMS: WordPress with a custom theme for the corporate style “Just an Accountant”
• Frontend: semantic HTML5, CSS3, responsive layout, jQuery slider
• Setting up WordPress menus and widgets (left service menu, news and promotions blocks)
• Application and call back forms sent by email
• Basic SEO optimization: CNC URL, meta tags, site map, correct h1–h3 heading structure
• Speed optimization: minification of styles and scripts, server-side caching

Results

• The company received a modern corporate website reflecting the structure and range of accounting services provided.
• The emphasis on USP and forms of communication increased the number of applications for consultations and registration of companies from the site.
• The client can independently add news, promotions and new services through the WordPress admin panel.
• The site has become a convenient entry point for search clients: a clear structure and text content facilitate SEO promotion.

Customer review

“We needed a simple but solid site that doesn’t scare away entrepreneurs with information overload. The result is exactly the following structure: clients quickly understand what we do and submit requests for consultations.”