Hoily - website for selling Heizöl in Germany

About the project

A modern website has been developed for the European company Hoily in the niche of heating fluids and Heizöl supplies in Germany. The main goal of the project is not just to present the brand, but to quickly bring the user to calculate the price and contact the manager. We have assembled a structure around a clear offer, simplified the path to the application, strengthened trust through local positioning and added blocks that help the user quickly understand the terms of delivery, minimum volume, communication format and the principle of pricing.

Business problem

• Build a modern corporate website for a European company with a clear and neat visual presentation.
• Create a first screen that immediately explains the value proposition: selling Heizöl at a fair price throughout Germany.
• Shorten the user's path to the application through a quick calculator, CTA buttons and an alternative contact via WhatsApp.
• Prepare the site structure for further SEO scaling for commercial and geo queries.
• Package trusted signals: work throughout the country, minimum supply volume, 24/7 availability, local communication.

Technical solution

• The first screen with a strong offer, two obvious action scenarios and a quick transition to cost calculation.
• A lightweight price-calculator block without an overloaded form and without unnecessary steps, so that the user quickly receives a price guide.
• Structure for commercial traffic: home page, calculator, FAQ, about the company page, partner page and contacts.
• Preparation for multiregionality: communication “all over Germany” and the possibility of further deployment of geo-landings.
• Mobile UX with an emphasis on a quick call and WhatsApp communication as the most likely channels for a hot lead.
• SEO-ready structure: pure semantic blocks, commercial headings, FAQ and the ability to strengthen pages for local queries.

Technologies

• Next.js/React for fast front-end builds and flexible landing architecture
• JavaScript, HTML5, CSS3
• Lead generation forms, CTA scripts and preparation for analytics integration
• SEO preparation of the structure for commercial and geo queries

Results

• The site has a clear leadgen logic: the user quickly moves from interest to price calculation and contact.
• The commercial offer began to be read from the first screen without unnecessary navigation load.
• A basis has emerged for further SEO growth: FAQ, commercial blocks, local positioning and a scalable structure.
• The project is ready to be further strengthened through optimized images, separate regional pages and analytics connectivity.

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