Tilda Website Redesign and SEO for a Psychologist

About the project

We completely reimagined psychologist and sexologist Yulia Gudzheva's Tilda website. Instead of a generic expert profile, we built a sensitive customer journey around a real question: 'I no longer desire my husband. What should I do?' We kept content management simple in Tilda, created a distinctive editorial concept in Zero Block, and connected the service page, expert profile, practical stories, FAQ, and blog within a single search architecture. The result conveys the specialist's personality, explains a sensitive subject with care, and gives search engines a clear structure of entities, services, and user intents.

Business problem

• Replace the standard psychologist page with a clear route from the user’s delicate problem to a safe first contact.
• Create a recognizable design without visual clichés for medical and psychological websites.
• Separate commercial and informational intents across dedicated canonical pages and build a foundation for growing the blog.
• Keep Tilda as a convenient CMS, but go beyond standard blocks and template layout.
• Strengthen the specialist’s expertise with facts, education, boundaries of competence, stories from practice and correct micro markup.

Technical solution

• A custom Zero Block visual system with a warm editorial palette, expressive serif typography, personal photography, and restrained animation.
• A problem-aware hero with a precise H1, concise explanation, and a low-pressure call to book a free introductory call.
• Cards reflect the audience's own language: 'I love him but no longer desire him', 'sex feels like an obligation', 'touch irritates me', and other real search formulations.
• A dedicated psychologist and sexologist landing page plus blog articles targeting specific informational searches around desire, intimacy, and relationships.
• One H1 per key landing page, unique titles and descriptions, canonical URLs, Open Graph metadata, and a deliberate heading hierarchy.
• Schema.org structured data: Person, ProfessionalService, WebSite, WebPage, FAQPage, and OfferCatalog.
• A 12-question FAQ addresses concerns before booking and gives search and AI systems clear, concise answers.
• E-E-A-T blocks: education and certificates, professional approach, boundaries between the work of a psychologist and a doctor, case studies and real stories.
• Technical index cleanup: legacy, archive, and Tilda service URLs are blocked in robots.txt, while current pages and the article feed are included in sitemaps.
• Connected web analytics to evaluate interaction with content and key CTA scenarios.

Technologies

• Tilda and Zero Block for a custom responsive layout
• HTML5, CSS3 and JavaScript for visual and interactive details
• Schema.org and JSON-LD for expert description, service, FAQ and offer
• Technical SEO: metadata, canonical, Open Graph, robots.txt and sitemap
• Yandex Metrica and web analytics

Results

• The site received an independent visual language that supports trusting and sensitive communication of a specialist.
• The journey begins with a recognisable problem and then leads naturally through the process, expertise, examples, and booking.
• A scalable SEO architecture now replaces the single generic page, with a canonical service page, blog, and focused supporting content.
• Expertise is confirmed not by advertising statements, but by biography, education, boundaries of the method and analyzed work scenarios.
• Search and AI systems receive machine-readable information about the expert, service, user questions, and free introductory call.

Related service

We redesign the visual system and customer journey while preserving search equity and straightforward content management.

Interface gallery