SEO for a Microsoft Dynamics 365 Business Central Integrator
About the project
For an Australian Microsoft Business Applications integrator, we built an SEO system around complex B2B demand. Instead of placing every offer on one generic page, we separated Dynamics 365 Business Central, Wiise, ERP, CRM, Power Platform, web applications, and corporate performance management. Commercial landing pages were connected to industry scenarios, implementation case studies, practical answers, and expert content. Regional relevance was developed around the Australian market and the needs of companies in Sydney, Melbourne, Brisbane, Perth, and Adelaide without creating repetitive doorway pages.
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Business problem
- Build a clear search architecture for Microsoft Dynamics 365 Business Central, Wiise, and related business applications.
- Separate the commercial intent behind ERP consulting, implementation, migration, integration, and technical support.
- Strengthen the project's regional relevance for the Australian market and the country's main business centres.
- Demonstrate expertise through industry scenarios, implementation case studies, and Microsoft Solutions Partner status rather than generic marketing claims.
- Connect product pages, industries, case studies, and articles into one topical cluster with clear journeys for users and search engines.
Technical solution
- A semantic demand map covering Business Central, Wiise, ERP, CRM, Power Platform, and enterprise web applications.
- A hierarchy of focused product landing pages instead of one overloaded page for every solution.
- Commercial sections for system selection, implementation, migration, integration, team training, and ongoing support.
- Regional optimisation for Australia with natural coverage of Sydney, Melbourne, Brisbane, Perth, and Adelaide.
- Industry scenarios for manufacturing, professional services, not-for-profit organisations, energy, and financial services.
- Internal linking across services, Microsoft products, industries, implementation case studies, and expert publications.
- FAQ covering timelines, cost, data migration, integrations, support, and choosing between Business Central and alternative solutions.
- Evidence of expertise: Microsoft Solutions Partner status, consultant profiles, support plans, testimonials, and detailed case studies.
- Optimised headings, metadata, breadcrumbs, images, and indexable structure across commercial pages.
- Conversion journeys with a local expert contact and a clear next step on every priority landing page.
Technologies
- Microsoft Dynamics 365 Business Central and Wiise
- SEO architecture for a complex B2B website
- Regional optimisation for the Australian market
- Commercial and informational intent clustering
- Internal linking across services, industries, case studies, and content
- Technical SEO and metadata optimisation
Results
- The complex Microsoft solution portfolio now has a clear structure in which each page addresses a distinct business need.
- Australian regional relevance became part of the content and offer rather than a city name inserted into metadata.
- Commercial demand is connected to industry expertise, real implementation stories, and content for the vendor selection stage.
- Users can move from a broad business problem and ERP selection to a suitable solution, relevant case study, and conversation with a local expert.
- The website gained a scalable foundation for product and industry clusters without cannibalising closely related search queries.
Related service
We build search architecture for complex B2B products, connect commercial pages with proven expertise, and strengthen visibility in target regions.
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