Alfa Store - redesign on OpenCart
About the project
Alfa Store is a modern online store implemented on the OpenCart platform. The project included website redesign, SEO audit and optimization, setting up the directory structure and categories, as well as technical support and regular system updates. The result is an increase in search traffic, increased conversion and stable operation of the store.
Business problem
- Conduct a complete website redesign taking into account modern UX/UI trends.
- Improve the directory structure, filters, adaptation for mobile devices.
- Perform an SEO audit, optimize meta tags, texts, URLs and micro markup.
- Organize technical support: updates, backups, incident resolution.
- Increase conversion, increase in orders and repeat purchases through comprehensive improvements.
Technical solution
- Implementation of modern, adaptive design for desktop and mobile devices.
- Convenient catalog structure, filtering by characteristics, quick search.
- SEO: unique meta tags, category and product optimization, sitemap.xml and robots.txt generation.
- Micro markup for products, integration with Yandex.Market and Google Merchant Center.
- Integration of new payment and logistics services.
- Regular updates of the OpenCart platform and modules, backup, antispam and protection.
- Support for promotions, mailings, reviews, loyalty program.
Technologies
- OpenCart (online store CMS)
- PHP, HTML5, CSS3, JavaScript (jQuery)
- SEO tools: Yandex.Webmaster, Google Search Console
- Google Analytics, Yandex.Metrica
Results
- Increase organic traffic by 50% after SEO and redesign.
- Increase in conversion and number of orders due to improved interface and structure.
- Stable operation of the store thanks to regular support and updates.
- Positive feedback from customers about the new design and speed of the site.
- Fast and secure order processing, reducing the number of technical errors.
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Customer review
"Alfa Store has been updated - now our online store looks modern, works quickly and is perfectly indexed in search. The team quickly responds to any tasks, and support is always in touch!"